Episode 50: The Pepsi (Logo) Challenge
As Pepsi kicks their last logo to the curb, we go back in time to discuss how they became saddled with this burdensome brand look in the first place.
Two Designers Walk Into a Bar · Evergreen Podcasts
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Show Notes
Pepsi announced it’s moving forward by moving backwards (sort of), returning to more of a traditional look for their logo and cans. (Think black. It's a slimming color.) But as they kick their last logo to the curb, we go back in time to discuss how they became saddled with this burdensome brand look in the first place. We talk ovals, smiles, globes, magnetic fields and cosmic forces of the universe in this special breathtaking and scientifically-tangential episode.
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