Episode 04: Reddy Kilowatt, Big Boy and Advertising Mascots
We examine how Reddy Kilowatt humanized electricity, Big Boy became a culinary icon, and both rose from humble beginnings to popularity stretching from coast-to-coast and across generations.
Two Designers Walk Into a Bar · Evergreen Podcasts
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Show Notes
You may think this episode is shocking. You may claim it has sizzle. That means our chosen characters are working their magic. Long before the Energizer Bunny or the GEICO Gecko, advertising icons Reddy Kilowatt and Big Boy rose from humble beginnings to popularity stretching from coast-to-coast (and beyond). We discuss how electricity became humanized, a portly youth inspired a diner owner, and those two characters grew to be embraced by multiple generations (including movie director David Lynch).
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Visit our full episode page for show notes, the visual examples we discuss, additional links and more!
https://www.twodesignerswalkintoabar.com/episodes/episode-04-advertising-mascots
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