Episode 16
Event 16: Podcast Movement 2023: It Pays to Podcast - How TWiT launched Club TWiT with Memberful
How TWiT launched Club TWiT with Memberful
TWiT Events (Audio) · TWiT
September 14, 202325m 24s
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Show Notes
At Podcast Movement 2023, Jen Matichuk of Memberful and Lisa Laporte of TWiT.tv give creators an inside look at how the long-running tech podcast network TWiT grew its community and revenue by partnering with Memberful.
- Lisa goes into the hesitations and benefits of launching a paid membership for an established podcast network and how losing 60% of advertisers in the pandemic led TWiT to try subscriptions to diversify revenue
- Launching simply with ad-free content and a Discord community avoids disrupting their ad-supported audience and starting with 1-2 membership tiers, focusing on delivering promised perks before expanding offerings
- She shares how their community loves interacting with hosts in Discord, getting ad-free shows, and supporting TWiT's growth
- TWiT also promotes Club TWiT organically in show ads, social posts, newsletters - without overwhelming non-members
Hosts: Jen Matichuk and Lisa Laporte
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Topics
Special EventSpecialPodcast Movement 2023TWiTClub TWiTLisa LaporteJen MatichukPodcast CommunityMemberfulSubscription PlatformAd-Supported NetworkPromoting PodcastSubscription-Based PodcastingLoyal CommunityNew Features