Episode 267: Leading Marketing with Clarity & Vision
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Show Notes
Marketing and sales must operate in alignment to effectively execute an organization’s strategic plan and vision. When these work together: messaging is consistent and clear; customer insights are gained, fueling better campaigns and more effective sales approaches; sales close and growth is accelerated. Angus Robertson, Chief Marketing Officer at ConnectWise, joins us to discuss the evolving role of marketing leadership in today’s tech ecosystem. Angus brings a global lens to shaping partner success and telling compelling stories that drive business impact.
Highlights include:
ConnectWise’s proactive stance on AI, cybersecurity, community education and supporting MSP’s with their reach and impact.
Why MSPs must define and align around their Ideal Customer Profile (ICP.)
The power of sales and marketing alignment to scale impact.
The core message of Angus’s book, Outcome Marketing: focusing on value and results
Key statements from Angus:
“Know your lane and then create a powerful story around it.”
“You have to be convinced that you're right. You must have conviction.”
“It’s the job of marketing to turn strategy into something that engages the market.”
Follow Angus on LinkedIn, stay in touch with the community through connectwise.com and pick up his book, Outcome Marketing on Amazon.
Timestamps:
[16:12] Growing Internationally
[18:47] understanding your Ideal Customer Profile
[22:09] His Book: Outcome Marketing
[27:09] Storytelling success
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