Soundmarks: AT&T, United Airlines, and inventive sonic branding
How sonic branding shapes a brand.
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Show Notes
Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic branding, following the creative process that led to AT&T’s iconic four-note sound logo. And we'll explore what comes next: multi-sensory marketing. Can sound change how beer tastes? This episode originally aired on Household Name.
Twenty Thousand Hertz is produced by Defacto Sound.
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