“Intel Inside” and other sonic branding brilliance
The story behind audio logos and what makes them so powerful.
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Show Notes
We are constantly exposed to sonic branding in television, radio, and web commercials. We deconstruct some of the most impactful audio logos in history and explain how the brain interprets them. Featuring Scott Simonelli, CEO of Veritonic and Walter Werzowa, founder of Musikvergnuegen.
Twenty Thousand Hertz is produced by Defacto Sound.
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Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonicbranding
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