[159] How to Use Personal Branding to Boost Your MSP's Reach

In this episode, Richard Tubb speaks to Victoria Blinova, a senior strategic partner manager at Google. She specialises in YouTube deals and leveraging her marketing skills to drive business growth. She is passionate about personal branding as a tool to boost visibility and reach. 

Now as a start-up co-founder and advisor, Victoria is deeply engaged in the tech start-up scene all the way across Europe, the UK, and the Middle East, and has experience managing mult-imillion dollar budgets for retail and real estate executives, along with leading the digital marketing for Nestle's MENA B2B Business. 

Victoria explains a typical working day, and shares why she decided to use LinkedIn to build her personal brand. She gives advice on: content creation, promoting yourself online and why you don’t need to use video. 

Richard asks her how she overcomes self-doubt and the worry that nobody is consuming your content. Victoria shares lessons she’s learned from content creation and inspirational people in marketing. 

Victoria discusses her role as a community lead for women at Google, how she’d like things to change for women in tech, and how to do business in different countries with different cultures to your own.

Mentioned in This Episode

• Head of Strategic Partnerships at Agorapulse: Mike Allton
• DM Victoria for a free review of your LinkedIn profile
• Tech start-up: imagi
• TubbTalk interview with Nancy Henriquez: One Woman in Tech's Remarkable Journey From MSP to Community Manager
• Victoria's dad's YouTube channel: Your Russian Dad
• VP of Marketing at Kurt Geiger: Pascale Montaner