[102] How to Niche Your MSP, Navigate M&As and Husband & Wife Teamworking

In this episode, Richard talks to Nancy Sabino, the VP of Sales and Marketing for Synetek Solutions. They’re an integrated, outsourced IT department in Texas. Previously, Nancy was CEO of SabinoCompTech. 

She tells Richard how the merger came about and how she and her business partner (also her husband) built the business with selling it in mind. She also talks about the tools she used in SabinoCompTech and why it’s a good idea to use a stack from one provider if possible. 

They discuss why Nancy uses the term ‘outsourced IT department’ and why niching is a good thing. Plus, she explains why their business decided to focus on providing compliance strategy support to local medical and care companies. 

Nancy talks openly about the best and worst bits of running an MSP and what it’s like running a business with her husband. She talks about her early experiences in the tech space and how to encourage more young women to consider STEM careers. 

Richard and Nancy also talk about branding, the business benefits Nancy’s podcast and videos have brought, and how she got the confidence to get started. And, she explains what she gets out of being part of peer communities.                                                                                   

Mentioned in This Episode

• Kaseya
• The Tech Tribe
• Jim Collins: Good to Great
• ASCII
• Channel Futures
• Podcast: IT4Whiskey
• ChannelPro Network
• Nerdy Girl Success
• SabinoCompTech on YouTube