Zig When It Zags: Q3 Highlights - EP32
Trust the Process · Trust Home Builders
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Show Notes
Episode 32 - Q3 didn’t move in a straight line, so we didn’t either. In this episode we share the zigs (market shifts we faced) and the zags (how we adjusted): spec levels, pricing strategy, start pacing, and the marketing moves that actually drove showings and calls.
What we cover
- Market signals we watched and how they changed week to week
- Where we zigged: product mix, feature sets, timing, and approvals
- Where we zagged: pricing tune-ups, incentives, and pipeline focus
- Construction milestones and quality wins that set up Q4
- Marketing highlights across YouTube, IG, FB, and TikTok
- What we learned and what we’re carrying into Q4
Tell us your biggest zig or zag from Q3 in the comments. We’ll feature a few next episode.
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