#822 5 Bootstrapper Takeaways from Hormozi’s $100M Launch

If you’ve been living under a rock, you might have missed Alex Hormozi’s record-breaking launch of his latest book $100M Money Models (yep, reps from Guinness World Records were there to verify.) One of the most prominent internet business gurus of our time, Alex’s marketing and launch strategies paint a vivid picture of the power of “the influence equation.” Love him or hate him, his journey is inspiring for all entrepreneurs. Here are 5 takeaways from the launch, specifically for bootstrappers in the trenches. LINKS [This week’s sponsor: spp.co “Your billing, onboarding & projects in one client portal”](http://spp.co/) [Alex Hormozi’s $100M book series ](https://www.acquisition.com/books) [Dan’s book “Before the Exit”](https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) [“The Wealth Ladder: Proven Strategies for Every Step of Your Financial Life” by Nick Maggiulli](https://www.amazon.com/Wealth-Ladder-Proven-Strategies-Financial/dp/0593854039) [Nick Maggiulli’s interview on the Afford Anything Podcast](https://podcasts.apple.com/ph/podcast/nick-maggiulli-the-wealth-ladder-has-six-rungs-and/id1079598542?i=1000719716621) [22 FREE business resources for location-independent entrepreneurs ](https://tropicalmba.com/resources) [Meet the world’s most generous global entrepreneurs inside Dynamite Circle ](https://dynamitecircle.com/) [Connect with 7+ figure founders like Allen inside DC BLACK ](https://dynamitecircle.com/dc-black) CHAPTERS (00:00:00) Intro (00:01:07) $87M in 8 Hours: Hormozi’s Record-Breaking Launch (00:06:05) Takeaway #1: The Power of the Influence Equation (00:11:53) Takeaway #2: Three Types of Media Strategy (00:14:35) This Week’s Sponsor: SPP.co (00:15:53) Takeaway #3: Choose Your Extreme (00:18:40) Takeaway #4: Aggressively Do the Hardest Thing (00:20:06) Takeaway #5: Risk - The Secret to Stratospheric Wealth (00:25:08) Final Thoughts: The Corner Office Test CONNECT: [email protected] [email protected] Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: [The Changing Landscape of SEO and the Influence Equation ](https://tropicalmba.com/episodes/changing-landscape-seo) [What is the Michael Jordan of Business Models?](https://tropicalmba.com/episodes/michael-jordan-business-model) [“When is my LTV good enough?” + Founder Mode for Bootstrappers](https://tropicalmba.com/episodes/ltv-good-enough)

Tropical MBA: Entrepreneurship & Founder Lifestyle