How To Gain A Bigger Following Online & Offline | Communication Workshop #EnTreyPreneur
The law of diffusion of innovation is unbelievably helpful in understanding how to organize your mission and vision to gain a bigger following. I am not claiming any expertise on this at all but I think you'll find it helpful!
Trey VanCamp Teachings Podcast
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Show Notes
1:33 - Graph of the Law of Diffusion of Innovation
9:22 - Great communicators convince early adopters by painting a future worth sacrificing for.
10:22 - Great communicators paint a picture that connects with their culture.
11:40 - Our Heartbeat - why we are here.
12:43 - Our Goals - how we define success.
13:33 - Our Culture - the attitude of our community.
14:18 - Our Patterns - how we practically get involved.
15:47 - In order to steer you have to be clear.
19:20 - Great communicators convince the early majority by celebrating the early adopters.
20:12 - Whatever is celebrated is replicated.
20:07 - Social proof is absolutely necessary.
23:14 - You are not the hero.
24:21 - 1. The Character
25:02 - 2. Has a Problem
25:16 - 3. Meets A Guide
26:00 - We can impress or empower but only one will go sour.
26:52 - If you appear unreachable, you’ll be unable to reach.
27:20 - Great communities reach the late majority by guiding them through the obstacles of life.
28:25 - Great communicators know their job is to give guidance.
29:20 - Great communicators know their job is to bolster confidence.
31:11 - Great communicators know their job is to equip with tools.
31:45 - (the rest of the story brand outline)