PLAY PODCASTS
Make Money as a Fractional CMO  | Scott Leese

Make Money as a Fractional CMO | Scott Leese

Travis Makes Money

August 22, 202534m 11s

Audio is streamed directly from the publisher (prefix.up.audio) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Guest: Scott Leese — Fractional CRO, 12 unicorns, 13 exits, six-time sales leader, five-time founder, three-time author, major LinkedIn community builder, newsletter publisher, and creator of multiple businesses.

  • Early Days & First Hustles

    • Grew up in a non-entrepreneurial household; sold baseball cards as a kid, had entrepreneurial “side hustles” in college.

    • Spent much of his 20s battling and recovering from a life-threatening illness. Four years hospitalized, nine surgeries, struggled with painkiller addiction, read hundreds of books — which planted the seeds for future business curiosity.

  • How He Got Into Sales & Startups

    • First tech sales job at 27, encouraged by a friend who noticed Scott’s resilience, competitiveness, and leadership.

    • Sales led to VP/CRO roles at high-growth startups, where Scott built and scaled revenue teams, eventually leading to multiple exits and unicorn valuations.

  • Lessons on Sales as a Career

    • Sales is a pure meritocracy: “If you produce, you get paid. If you don’t, you’re cut — just like athletics.”

    • Outproducing others shouldn’t just lead to the same pay — sales rewards top performers more than most fields.

  • Why Just Being a High-Paid Employee Isn’t Enough

    • Even top execs at successful startups rarely see transformational wealth (example: after a $500M+ exit, the founder gets $20M+, a C-suite leader gets $500K).

    • True wealth comes from moving from “employed” to “owner” — writing books, building communities, conferences, consulting, investing in real estate, launching multiple income streams.

  • The Coming Disruption & Opportunity from AI

    • The rise of AI means most entry-level sales/tech/white-collar jobs will disappear or change radically.

    • The era of corporate security is ending; individuals must think entrepreneurially, diversify income, own their brand, and quickly adapt.

    • Future sales: Only high-level, complex, relationship-driven roles will survive; all “boiler room”/transactional sales will be automated or handled by agents.

    • As commerce increasingly digitizes, the most acute personal/professional needs will be (1) “inner work” (purpose, mental/spiritual health) and (2) experiences/community.

  • Optimism & The New Wave

    • Exponential growth in personalized medicine & health/longevity businesses (AI-powered diagnostics, genetic-driven treatment, biohacking).

    • Massive new opportunities for anything that promotes genuine human connection or personal growth (retreats, mastermind events, experiential learning, spiritual/purpose-driven work).

    • In an automated world, experiences and community will be more valuable (and defensible) than ever.

  • Scott’s Personal Projects & Where to Connect

🚀 Travis Makes Money is made possible by High Level — the all-in-one sales & marketing platform built for agencies, by agencies.
🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices