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How MTV Lost Its Way

How MTV Lost Its Way

Trapital

December 5, 202551m 2s

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Show Notes

People say they miss when MTV played music videos, but their viewing habits say otherwise!

We revisited one of our most popular episodes from 2023, but trimmed it down to include the best parts. I’m joined by Zack O’Malley Greenburg to unpack MTV’s rise from a scrappy video platform to a cultural powerhouse. We break down breakthrough moments like Michael Jackson’s “Billie Jean”, the rise of reality TV, the networks influence, rise, fall, and what’s next?

CHAPTERS

01:04 The Birth of MTV 04:45 MTV's Business Model 13:01 Cultural Impact of Influence 21:28 Rise of Reality TV 29:59 MTV ‘s Decline


SPONSORS

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beatBread : A music funding platform that empowers independent artists to access advances on their streaming income while keeping 100% ownership of their music.


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GUEST

Zack O’Malley Greenburg, Author, Empire State of Mind


TRAPITAL

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