When Should You Niche?
Tradie Business School Podcast · The Game Changers
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Show Notes
“I’m a plumber. Plumbing is my niche.”
End of story? No.
Niching is more than just broadly identifying the services you offer. There is so much more to that. Moreover, having a market niche plays an important role in making your trades business more profitable. Listen to this podcast as Adam Spencer and Barry Magliarditi talk about the basics of niching, how it helps tradies, and when is the right time to have a niche.
So, if you want to get your target market to come to you, tune in to this episode and make sure to take some notes.
Discussion Points:
- 00:49 Why is having a niche important?
- 02:04 The basics of niching
- 03:46 Advantages of niching for your trades business
- 04:29 Resistance to niching
- 08:12 How narrowing down your services helps customers
- 09:28 Does niching affect your profitability?
- 10:54 Focusing on where you’re really good at
- 12:22 So, when should you niche?
Resources:
- Visit the Tradie Business School website (https://tradiebusinessschool.com/)
- Join us on our FREE Facebook Group (Tradies & General Contractors Global)
You can also connect with us on LinkedIn. For more podcast episodes, visit our website at https://tradiebusinessschool.com/ or subscribe to The Tradie Business School on Apple Podcasts, Spotify, and Google Podcasts.
Thank you for tuning in!
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