Traction Lab Podcast

Startup founders love to claim they’ve validated their idea — but did they run a real experiment, or just post on Product Hunt and call it proof?In this episode, JDM and Cam play a few rounds of “Validation or Vibes,” rating three common startup claims on a scale from 0 (pure vibes) to 10 (solid validation).Spoiler: nobody makes it past a 5, and one poor pilot gets dunked on so hard we nearly rename the show Churn Theater.In classic Traction Lab fashion, the guys don’t just roast the claims — they also propose better experiments to replace the startup theater.In This Episode* The difference between data and delusion, and why your validation roadmap needs fewer fireworks and more friction* Why Product Hunt launches are better at boosting egos than customer insight* What to do with your waitlist (hint: the answer is not “nothing”)* Why free pilots with no follow-on plan are startup purgatory* JDM’s Costco whiskey sample analogy, which will now live rent-free in your founder brainStartup Claims Rated* “We got 600 upvotes on Product Hunt and 3,000 visitors on launch day!”Validation Score: 3Diagnosis: Validation TheaterTakeaway: Interest is not intent. Especially when no one signed up or paid.* “We have 5,000 people on our waitlist and people are signing up every day.”Validation Score: 4 (Cam), 5 (JDM)Diagnosis: Waitlist IllusionTakeaway: A growing waitlist with zero action is just a newsletter with commitment issues.* “We ran a two-week pilot with eight teams and everyone said they loved it.”Validation Score: 2Diagnosis: Churn CityTakeaway: If they used it, loved it, and still didn’t pay you, what exactly are you validating?Frivolous Thoughts* JDM begs for a single app that lets him queue audio articles from The Economist and The Atlantic and other sources into one podcast feed* Cam celebrates finally moving back into his house after 20 weeks in construction limbo — and immediately flooding the laundry room* Both hosts agree: your startup doesn’t need more feelings. It needs proof. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Every founder wants to pour fuel on the fire—but what if your startup’s “engine” is actually a leaky bucket duct-taped to a lawnmower?In this episode, JDM and Cameron unpack the seductive myth that early traction equals readiness to scale, and why raising money too soon often leads to burning cash and good will in equal measure.Instead of celebrating vague signs of growth, they roast three startup pitches with solid-sounding topline numbers… and funnel stories that fall apart faster than a no-code MVP on launch day.Along the way, they dish out six possible diagnoses for premature scaling—including the dreaded “Retention Trap,” the ego-driven “Founder Mirage,” and everyone’s favorite delusion: the “Fake CAC.”In This Episode* Why “raising to scale” is a terrible idea if you haven’t proven anything scales* The key difference between early traction and repeatable, scalable traction* How to sniff out vanity metrics that mask churn, chaos, or founder insecurity* Six common failure modes for startups trying to raise before their funnel’s functional* JDM’s rage rating scale (unofficial, but very real)Startup Scenarios Reviewed* The Paid is Working Pitch$6K MRR, 15% MoM growth, $80 CAC, but 30% monthly churn. Founder wants to 10x ad spend and raise $1.2M.Diagnoses: Leaky Funnel + Retention TrapTakeaway: Scaling a broken funnel doesn’t fix it—it multiplies your losses.* The Enterprise MirageAI tool for internal comms, 2 unpaid pilots, 3 unsigned LOIs, no revenue, and a $2M raise ask.Diagnoses: Founder MirageTakeaway: If your whole plan is “we’ll charge once we have X,” you’ve built a startup on fantasy, not evidence.* The Founder-Led Sales Trap$12K MRR, warm intros, good demo conversion—but no repeatable funnel. Wants $1.8M to scale top-of-funnel and outbound.Diagnoses: Fake CAC + Burn Rate BlenderTakeaway: Founder-led sales ≠ product-market fit. Scale the funnel before the team.Frivolous Thoughts* JDM is obsessed with Severance (Apple TV), calling it masterclass-level world-building with cult-level brain hijacking* Cam recommends Better Sisters on Prime: a murder mystery wrapped in family drama with “rewatchable reveal” energyBonus shoutouts to loyal listeners Lisa from Heirloom Explorer and Sylvia from Gondo Fusion — thank you for putting up with us every week! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Think your early sales rejections are just “objections to overcome”? Yikes!This week, JDM and Cam tackle the most seductive lies founders tell themselves when prospective customers say things like “circle back in six months” or “we already have a tool.”Spoiler: these aren’t sales objections — they’re data points from a universe that doesn’t care about your pitch deck.Instead of smoothing over hesitation with discounts and delusion, the guys explore how to interpret these signals through the lens of discovery — not desperation — and why trying to “close” before you’ve validated anything is the fastest way to build a startup nobody wants.In This Episode* Why objection-handling is often premature — and sometimes lethal* The difference between marketing tactics and go-to-market strategy (hint: one is helpful, one is hallucinated)* What “we don’t have budget” really means* How the phrase “if you build these three features…” should set off sirens, not sprints* The painful truth about polite maybes in early-stage pipelinesSales Objections Rated (on a scale from “polite lie” to “real objection”)* “This looks interesting, circle back in six months.”Reality Rating: 1Diagnosis: Polite startup euthanasia.* “We already have a tool for this.”Reality Rating: 5Diagnosis: Maybe you’re not solving a painful problem — or you missed your positioning shot.* “If you build these three features, I’d consider using it.”Reality Rating: 3Diagnosis: Consider = code for “no,” so go build something real.* “We don’t have budget for this right now.”Reality Rating: 2Diagnosis: Translation: “This is not a priority.” Please do not respond with a discount.Frivolous Thoughts* Cam shares a marketing case study from Burger King, FIFA, and the power of scrappy strategy via third-tier football clubs* JDM takes us into banana co-fermented coffee (yes, that’s a thing), makes a strong case for mixing up your morning routine with something weird and wonderful, and plugs his new fav coffee subscription service, Podium. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Will AI fix your startup? Only if your real problem is a lack of buzzwords.In this episode, JDM and Cameron take on the all-too-common delusion that slapping AI on your pitch deck is a business model.Spoiler: it’s not.Join the guys as they roast three very 2025 startup ideas — each wielding AI like a glowstick in a boardroom — and assign each one a “Delusion Score” on a scale from “surprisingly solid” to “should be illegal in several markets.”Plus:* When AI actually creates customer value — and when it’s just cover for product confusion* The difference between an innovation and a vibe-powered hallucination* Why “emotionally intelligent” AI usually means “massively scalable bias”* The tyranny of sentiment analysis, and why your Slack emojis aren’t a performance metric* And the eternal truth: If no one pays for it, it’s not a business — it’s a hobby with a websiteStartup Pitches Reviewed1. AI Hiring Assistant* Parses resumes, predicts cultural fit (yikes), generates interview questions* Delusion Score: 8“You’re not removing bias — you’re just giving it a LinkedIn scan and a lightsaber.”2. Manager Mood Oracle* Analyzes Slack to predict employee vibes, nudges managers to act nice* Delusion Score: 5 (Cam) to 9 (JDM), settled on an 8“Just because the AI tells you to compliment Anna doesn’t mean you’re a good manager.”3. Fridge Whisperer for Home Cooks* Scans your fridge, suggests recipes, coaches you while you cook* Delusion Score: 4“Seen it a thousand times. Still no business model. But hey, at least dinner’s covered.”Frivolous Thoughts* Cam: Reassembling life (and closets) after 18 weeks away from home = grown-up Legos* JDM: New Whoop band is cool, except for the part where it tells you you’re aging faster because you stayed up one night watching bad TV* Bonus Tip: Zero to Traction may not actually extend your life, but it will absolutely lower your startup’s mortality rate This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Pricing isn’t just a number — it’s a strategic weapon.In this episode of Zero to Traction, JDM and Cameron play The Price is Right (or… very wrong), evaluating real startup pricing strategies and founder justifications. Spoiler: some of them are so bad we want to Venmo the founders $20 just to stop.* Why freemium often means “free regret, no revenue”* When your pricing signals value—and when it screams “feature, not a startup”* The dangers of founder insecurity disguised as “price accessibility”* What happens when you copy your competitor’s pricing but forget the business model* Why “pay what you want” is fine for a punk band, but not for B2B SaaSAlso: Cam finally calls out founders for projecting unprocessed fear onto their pricing model, JDM coins a new MRR acronym (Mostly Regret & Rationalization), and Cass threatens to throw the whole episode into Churn City.Pricing RoastsThe Freemium Graveyard* Browser extension for freelancers that tracks time, blocks distractions, and sends invoices* $4.99 optional pro tier, “free forever” base* Verdict: Feature, not a business“You’re not launching a startup — you’re building a nonprofit and don’t know it yet.” – JDMThe Boutique Fitness Budget Bungle* SaaS for small fitness studios* $49/month flat rate, includes everything, no caps* Verdict: Underpriced and unambitious“They’re leaving money on the yoga mat.” – JDMThe Corporate Cosplay Pricing Model* AI-powered task manager for mid-sized teams* $10K/year license, no usage tracking, no caps* Verdict: Enterprise in name only“I see no enterprise features, just vibes and a desire to charge five figures.” – JDMThe SaaS Soul Patch* B2B platform for mental health clinics* “Pay what you can,” from $5 to $50/month* Verdict: Therapists deserve better“Unprocessed fear is not a monetization strategy.” – CamFrivolous Thoughts* JDM: “Dreams are where startups go to die.”* Cam recommends Nine Things Successful People Do Differently by Heidi Grant Halvorson — a short, science-backed read to get out of your own damn way. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Some startup growth theories are a work of art. Others are a crime scene. This week on Zero to Traction, JDM, Cameron, and Cass put startup expansion plans under the microscope in Scalable, or Sketchy, where growth loops either pass the test — or spiral into oblivion.✅ What real growth theory looks like (and what investors are actually looking for)✅ Why “we’ll figure out premium later” is startup Russian roulette✅ The truth about pirate metrics and how to use them to pressure-test your growth model✅ Three common startup growth theories examined: the freemium flywheel, the B2B land-and-expand dream, and the two-sided marketplace myth✅ How founders accidentally design expansion strategies that work against themAlso: Cam considers quitting Eventbrite out of spite, JDM reminds you that less than 1% of the internet creates content, and both hosts fully embrace their “Safety Third” startup coaching energy.Game Recap: Scalable or Sketchy?Creator Economy Flywheel* Pitch: Free creator tools → followers see content → followers become creators → infinite loop* Red flags: Freemium without a premium strategy; creator-to-creator conversion math doesn’t math* Verdict: Sketchy. Very.“You can’t scale by hoping your customers will do your sales job for you.” – JDMB2B SaaS Land and Expand* Pitch: Sell to one department → internal champions spread it → company-wide adoption → revenue grows automatically* Red flags: Assumes departments share budgets; ignores the painful reality of selling seat by seat* Verdict: Sketchy. Classic founder delusion.“This isn’t ‘land and expand.’ This is ‘land and then cold call your way across the org.’” – CamTwo-Sided Marketplace Dream* Pitch: Service providers list offers → customers come for variety → demand attracts more providers → infinite scale* Red flags: Chicken-and-egg problem; ignores user trust; assumes providers won’t defect off-platform* Verdict: Sketchy. The infinity loop is broken.“This is startup wish-casting dressed up as strategy.” – JDMFrivolous Thoughts* JDM: The wisdom of “Safety Third” for startup founders: protect yourself after you ship.* Cam: TikTok inspired reflection: Stop obsessing over your 20-year future self. What would “future you” do today?* Cass: Pretty sure Cam and JDM being cranky equals their best episode energy yet. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Some founders ride the wave. Others scream “surf’s up!” in a parking lot. This week, JDM and Cam play a game of Why Now, or Why Bother? and put a few timing claims on trial.✅ What makes market timing a legit advantage (and what absolutely doesn’t)✅ The difference between early and too early✅ Real timing signals vs. startup astrology✅ Five real-life startup timing claims—analyzed, roasted, and (occasionally) redeemed✅ Why Gen Z burnout, Shopify plugins, and blockchain Airbnbs don’t always mean “now’s the time”Also: Cam questions the laws of NIL physics, JDM’s on a cold streak of frivolous thoughts, and Cass makes the hosts question their empathy levels. Again.Game Recap: Real Startups, Real Timing Claims❌ Gen Z Career Coach App* 🥱 Claim: Gen Z is entering the workforce; mental health is a big deal* 👎 Timing fail: Not compelling. Vibes ≠ timing. Workforce entry ≠ need for coaching.* 🔨 Verdict: Why bother? This isn’t “timing,” it’s wishful framing.❌ Shopify Plugin for Smart Bundles* 🥱 Claim: AI! CAC! Cookies are dead!* 👎 Timing fail: Generic buzzword soup. No link to what Shopify sellers actually want.* 🔨 Verdict: Why bother? It’s not 2022 anymore. AI isn’t a differentiator—it’s plumbing.🚨 Web3 Airbnb Alternative* 🥱 Claim: Blockchain + community voting = trust* 👎 Timing fail: Web3 hype wave is over. Your DAO can’t fix guest stains and broken lamps.* 🔨 Verdict: Why bother? Nobody asked for this. Literally.✅ Family Caregiver Coordination App* ✅ Claim: Aging population + unpaid burnout = growing pain* 👍 Timing win: Clear alignment between rising problem and proposed solution* 👏 Verdict: Why now. Still needs sharper positioning, but a legit case for timingFrivolous Thoughts* Cam: NIL deals in college sports are out of control — Shaq is now a general manager at Sac State???* JDM: Catching up on Slow Horses and Hacks. Also, haunted by missed opportunities for Woody Woodpecker puns.* Cass (by proxy): Actually felt empathy during this episode and had to lie down. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Not every founder ask is created equal — and in this episode, JDM, Cameron, and Cass go full Judge Dredd on a series of startup scenarios.It’s time to play: Reasonable Ask, or Fantasy Land?✅ How to tell if your fundraising ask is realistic or just vibes and a dream✅ Why “more money” is not automatically “better money”✅ How bad milestone planning sabotages your future funding rounds✅ Why B2C freemium + no paying users = 🚩🚩🚩✅ How to create a realistic friends and family raise that actually moves you forwardAlso: JDM brings the math hammer down hard, Cameron invents “fundraising inertia,” Cass declares war on startup moats made entirely of vibes, and all three struggle not to sound like disappointed parents. (Spoiler: They fail.)Key Takeaways & Red Flags🚩 Scenario #1: The “Freemium Fantasy”* 400 signups, 40 weekly users, zero paying customers* B2C with no clear monetization path* Asking for $1.5M to… vibe harder?* Verdict: Red light. Full fantasy land. 🌈🧚‍♂️* Advice: Learn how to activate, monetize, and prove traction before raising serious money.🚩 Scenario #2: The “Pilot Paradox”* 1 paid pilot at $5K* 7 companies in pipeline, none closed yet* Asking for $2M to build an enterprise version and get 20 customers* Verdict: Red light. Amateur hour. 🛑* Advice: Close real customers first. Prove repeatability. THEN think about bigger raises.🧂”More capital isn’t just more freedom. It’s more future pain if you’re wrong.” – JDM🚦 Scenario #3: The “Waitlist Wonder”* 1200 email signups over 3 months* No product launched yet* Asking for $750K to build V1 and get 10K users* Verdict: Yellow light… with a LOT of caution. ⚠️* Advice: Use a friends & family round wisely. Build tight, validate ruthlessly, and raise your proper pre-seed later.Frivolous Thoughts* JDM: A rogue woodpecker is committing vehicular vandalism in Massachusetts and frankly, I respect the hustle.* Cameron: Living in remodel purgatory with no kitchen, no alone time, and no end in sight. #PrayForCam* Cass: If your moat is “vibes,” your woodpecker is about to break your windshield. 🪶🚗✨ New Sponsor Alert!This episode of Zero to Traction is sponsored by the Traction Lab Venture Accelerator and their new Founder Community. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Founders love to say “MVP,” but too often they mean “Maximally Vague Product.” In this episode of Zero to Traction, JDM, Cameron, and Cass roast some real-ish MVP attempts in a game we’re calling Minimum Viable… Please!, where startups build too much, validate too little, and get gently (okay, not-so-gently) corrected.✅ Why most MVPs are overbuilt bundles of assumption spaghetti✅ The key differences between discovery, validation, and creation✅ What a real MVP looks like (hint: it’s not fully designed with Stripe integration)✅ How to test switching behavior without shipping an entire damn platform✅ When AI-powered Chrome extensions are maybe not the place to startTakeaways & Roast HighlightsMVP #1: “Let’s Build It, Then See What Happens”* ✅ Stage: Just finished discovery* 🛑 Built: Full freemium app with onboarding, Stripe, and referrals* ❌ Problem: They want to test if people will pay… but give it away for free* 💡 Better MVP: A prototype, a value-based landing page, or even a price test“You’re not measuring what you say you want to learn. You’re just giving your time and money a farewell tour.” – JDMMVP #2: “They’re Using Something Else, So Let’s Clone All of It”* ✅ Niche: Independent gym owners* 🛑 MVP: Calendar, billing, CRM, admin dashboard—all at once* ❌ Problem: Testing switching behavior with a product just as bloated as the one they’re leaving* 💡 Better MVP: Rapid prototype the moment of greatest value (MOGV) and test perceived differenceMVP #3: “GPT Chrome Extension in a Trust Desert”* ✅ Goal: Can teachers trust AI to help grade writing?* 🛑 Built: Chrome extension with full rubric and export integration* ❌ Problem: Trust is emotional, and this is not how you build it* 💡 Better MVP: Test the trust dimensions (privacy, accuracy, etc.) in isolation with Wizard of Oz methods“This is AI overkill with a side of FERPA violation.” – Cass“Fears are overcome with experience, not just UI polish.” – JDMFrivolous Thoughts* JDM’s toddler has evolved into a bougie yogurt sommelier (and will not accept counterfeits)* Cameron’s pup solves food puzzles now, slowing down meals with flair This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Some go-to-market slides make investors lean in. Others make them fall asleep faster than a warm chamomile tea. In this episode of Zero to Traction, JDM, Cameron, and Cass rip into some fake-but-way-too-realistic GTM slides and play the game: Go-to-Market… or Go-to-Bed?✅ What makes a go-to-market slide instantly cringe-worthy✅ The difference between channels and strategy (please, for the love of traction)✅ How to avoid founder delusion, slide bloat, and the awareness trap✅ Three real-time breakdowns of GTM slides: the good, the bad, and the Kombucha-core✅ Why “launch and growth” shouldn’t be on the same slide—everAlso: JDM has thoughts on Seinfeld, Cameron defends the Sacramento Kings with the power of playoff hope, and Cass reminds us that Fast & Furious launched a Pontiac into space—so your pivot probably isn’t that wild.Takeaways and Roast HighlightsSlide 1: Audience Soup with a Side of Kombucha* Target: Gen Z professionals, remote teams, creators, nonprofits, HR depts…* Channels: TikTok, webinars, LinkedIn, Clubhouse (yes, still), and IRL events* Verdict: This isn’t a strategy. It’s a panic attack with a Canva account.🧂“You just tried to sell me a Kombucha and invited me to a Slack I’ll never open.” – JDMSlide 2: The Mindfulness Funnel* Target: Tech-savvy millennial parents* Funnel: Reels → Checklist → Drip campaign → Subscription* Verdict: Aesthetically pleasing but no clear through-line from problem to purchase🧂 “You’re a hypothesis with a Squarespace account, not a movement.” – CassSlide 3: B2B Logistics Milk Toast* Target: Ops managers at mid-size logistics firms* Strategy: Cold outreach + newsletters + trade shows* Verdict: Better structure, but painfully generic. Needs sharper ICP and more than “we’re going to a trade show, I guess.”🧂 “This isn’t bad, it’s just… bland. Like if an email template got tenure.” – CassFrivolous Thoughts* JDM: Some franchises (Fast & Furious, Lost) don’t know when to stop. Seinfeld did. Be like Seinfeld.* Cameron: The Kings are (somehow) in the playoff mix. Hope is alive.* Cass: If Fast & Furious can launch a Pontiac Fiero into space, your weird pivot is probably fine. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of Zero to Traction, JDM, Cameron, and Cass tackle the legendary Pirate Metrics (AARRR!) and turn real-world funnel fails into actionable fixes.✅ What Pirate Metrics actually are—and why you keep mixing up “activation” and “acquisition”✅ 4 real funnel fails and how to fix them like a boss✅ How to diagnose where your funnel is leaking users (and money)✅ Why a great value prop still fails if your landing page smells like broken dreams✅ What to do when your freemium users love you—just not enough to pay youAlso: Cass roasts your funnels with the casual cruelty of a 2 a.m. microwave burrito, JDM explains why most “minimum viable products” are just minimum, and Cameron tries to emotionally recover from being in the SaaS Friend Zone.Funnel Fails and Fixes⚠️ Fail #1“Solid ad traffic, but no one’s signing up.”🚧 Possible issues:* Landing page messaging mismatch* Poor CTA placement* Value prop not resonating🛠 Fix it:* Make sure your landing page cashes the check your ad wrote* Create campaign-specific pages with matching copy* Use problem-based and solution-based ads to isolate the issue⚠️ Fail #2“People sign up… and disappear into the void.”🚧 Possible issues:* Activation friction* Bad onboarding* Confusing UI or dead-end UX* Value delivered the wrong way🛠 Fix it:* Introduce checklists, tooltips, or concierge onboarding* Reevaluate your how, not just your what* Replace blank screens with guided empty states* Check if your user has to jump through hoops just to get value⚠️ Fail #3“Great retention! No usage.”🚧 Possible issues:* No urgency to act* Tab hoarding disguised as product stickiness* Features overloaded or poorly surfaced🛠 Fix it:* Add urgency (deadlines, expiring trials, nudges)* Use behavior triggers to bring users back to value* Consider whether your product is a vitamin instead of a painkiller⚠️ Fail #4“They love us… but won’t pay.”🚧 Possible issues:* Too much value in the free tier* Pricing plans not aligned with perceived value* Problem not painful enough to justify spending🛠 Fix it:* Audit your tier structure: is your freemium too generous?* Try nudging users with a lower-priced mid-tier* Explore usage-based or outcome-based pricing strategies* Interview freeloaders—figure out what would get them to pay💬 Frivolous ThoughtsAnd, of course, it wouldn’t be Zero to Traction without ending with frivolity:* Cass wants to know: If you microwave a burrito at 2am and no one hears it, are you still making good life choices? (Spoiler: Probably not.)* Cameron gives a standing update on the Sacramento Kings and their rollercoaster playoff hopes* JDM shares his reading life-hack: Kindle Unlimited and late-night Tolkien sessions… all part of Amazon’s freemium funnel strategyThanks for reading Zero to Traction! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Welcome to the startup roast you didn’t know you needed. In this very special episode, JDM, Cameron, and Cass go full Gordon Ramsay on your worst elevator pitches, tagline jargon, and “AI-powered synergistic wellness disruption” nonsense. That’s right: we’re taking your cringe and turning it into clarity.✅ Why your buzzword salad isn’t fooling anyone (especially investors)✅ The difference between clarity and curation in your pitch✅ A live breakdown of 5 gloriously terrible startup taglines✅ Cass’s backchannel pipeline into the Buzzword Industrial Complex™✅ What Uber sounds like if you describe it like a Harvard Business Review fever dreamAlso: Cameron channels his inner philosopher, JDM rekindles his one-man crusade against dog-treat HR platforms, and Cass delivers spicy commentary like “That’s not a startup — that’s a TED Talk that got booed off stage.”Key Takeaways❌ Buzzwords ≠ Clarity* If your pitch makes people squint, you’re not being clever—you’re being confusing.* Clarity isn’t “dumbing it down.” It’s leveling it up for communication.🛠️ How to Fix a Broken Pitch* Swap out abstract verbs (“empower,” “synergize,” “leverage”) with specific actions.* Replace “technology name” with the outcome it enables.* Identify the actual customer and what problem you’re solving for them.What Actually WorksInstead of “We empower creators with AI for monetization,” try:👉 “We help creators earn more from their short-form videos—without extra work.”Or instead of “Gamified synergy platform for workforces,” maybe:👉 “A SaaS tool that helps companies retain Gen Z employees through team-based challenges.”Frivolous Thoughts* Cameron contemplates his role in the cinematic multiverse of other people’s lives.* JDM contemplates aging actresses who are still freaking crushing it.* Cass asks the real question: If ghosts can walk through walls, why do they bother opening doors? 👻 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

You’ve got metrics. Shiny ones. Impressive ones. But are they actually telling you anything… real?In this episode of Zero to Traction, JDM, Cameron, and your favorite digital co-host Cass step in front of the proverbial mirror to judge whether your startup metrics are reflecting actual progress — or just flattering delusions dressed up in glitter glue.✅ When is a waitlist a sign of traction—and when is it just 3,000 email addresses and a dream?✅ Why a Product Hunt launch might be less traction and more theater✅ What enterprise MOUs really say (and don’t say) about your business✅ How to use metrics as a mirror—not a mirage✅ The question every founder should ask: “Can I repeat this?”Also: Cass is feeling extra spicy, Cameron considers forming a startup support group for underused Remarkables, and JDM tries to avoid sleep-deprivation-induced metaphors about glittery strippers.Key Takeaways📊 Mirror, Not Mirage* Your metrics should tell you what’s working, not just what’s shiny.* A big number isn’t helpful if it doesn’t tie to customer behavior that leads to sustainable growth.💌 Waitlists Are Overrated* 3,000 emails don’t mean a damn thing if no one’s actually waiting to pay.* Consider what you promised and what the user gave in return.🔥 Product Hunt: Launch Theater* Product Hunt ≠ product-market fit.* It’s like a wedding: a beautiful event, but not the actual relationship.🤝 MOUs: Memorandums or Make-Believe?* An MOU might look good, but it’s not a sale.* Are you building custom features for a logo—or solving a repeatable problem for a market?💬 Frivolous Thoughts* Cass drops a truth bomb: “If your startup metrics were dating profiles, half of them would be just ‘loves long walks on the beach’ and a blurry photo from 2016.”* Cameron introduces Nova, his AI sidekick, and hints at an on-air crossover.* JDM reflects on the magic of Startup Challenge weekend, where real traction is forged under pressure and coffee fumes.👏 Founder LoveOne startup founder texted us during the recording:“Thank you so much for this weekend [at the Startup Challenge]. I believe this was another breakthrough for me.”Another. Freaking. Breakthrough. That’s what it’s all about. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Hype is fun, but hypotheses get results. In this episode, Zero to Traction tackles the crucial difference between startup optimism and actual, testable assumptions. Hosts Josh David Miller (JDM) and Cameron Law break down how to turn your assumptions into actionable hypotheses, run meaningful experiments, and avoid the trap of just “seeing what happens.”✅ Why hype alone won’t get you funded (or customers)✅ The three must-have elements of a real hypothesis✅ Why testing too many things at once is the startup equivalent of astrology✅ How to set realistic, falsifiable targets for your experiments✅ What to do when your data doesn’t match your expectationsPlus, Cameron stays committed to Apple TV shows, JDM rediscovers his Remarkable tablet, and both hosts try to survive Startup Challenge Week with minimal existential crises.Takeaways & HighlightsHype ≠ Validation• Founders love to talk up their startup (because, duh).• But without testable hypotheses, it’s just storytelling.• Data-driven validation creates real hype that investors and customers believe.How to Write a Good HypothesisA real hypothesis has three critical components:1️⃣ Precision – Define who will take what action how and when.2️⃣ Discreteness – Test one assumption at a time, or risk meaningless results.3️⃣ Falsifiability – Make sure your hypothesis can be proven wrong, not just massaged into “success.”Why “Seeing What Happens” is for Amateurs* Running an experiment without a hypothesis is just rolling the dice.* If you don’t set a clear expected outcome, you’ll find a way to claim success no matter what.* If your test isn’t falsifiable, it’s a waste of time.Choosing the Right Target Metric* Don’t just pick a number out of thin air—tie it to your startup’s business model assumptions.* If your target is too high, you may be overconfident.* If it’s too low, you might just be trying to game the test.Frivolous Thoughts of the Week* Cameron dives into Dope Thief — a crime thriller about fake DEA agents that might be too good at their jobs.* JDM dusts off his Remarkable tablet for sketching startup concepts and giving talks with on-the-fly infographics. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Traction—it’s the holy grail of startups, but what is it, really? More importantly, what isn’t it? In this episode, Josh David Miller (JDM) and Cameron Law dive into the nitty-gritty of what traction actually means for startups.They break down why founders often mistake distractions for traction, how traction evolves through the startup lifecycle, and what investors are really looking for when they ask, “So… do you have traction?”You’ll hear:✅ Why sales alone aren’t the ultimate proof of traction (gasp!)✅ The Ladder of Evidence—how to proportion effort to traction signals✅ How traction changes depending on where you are in your startup journey✅ The difference between confirmatory data and wishful thinking✅ A breakdown of discovery vs. validation in experimentationPlus, JDM picks fights with vanity metrics (again), Cass reigns supreme as co-host, and the guys end as they always do, with frivolous thoughts:* Cameron tries to not get distracted by philosophical TV thought experiments; and* JDM gets meta about traction, thinking through how to increase traction for… an event about traction.Resources & Links📚 Testing Business Ideas by David Bland (for real-world traction experiments)📢 Traction Thinking Newsletter – Subscribe here🛠 Interested in The Traction Lab? Learn more here🎧 If you enjoyed this episode, share it with a founder who needs to hear it! 🚀 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this unusually snarky episode of Zero to Traction, Cam and JDM dive into five signs that your startup idea… might be garbage. They address common pitfalls such as overestimating the market size, the dangers of comparing your idea to ‘Uber for X,’ and why verbal confirmations of interest aren’t enough. The episode also explores the importance of understanding your target market and ensuring genuine customer traction.As always, the guys end with some frivolous thoughts. Cameron becomes an NBA conspiracy theorist (but he swears he didn’t get it off Reddit), and JDM recommends a Netflix show that hooked him. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

This week, JDM and Cam are exploring the concepts of high-value versus low-value work, focusing on the importance of ‘doing reps’ — that is, running meaningful experiments and gathering data to drive real progress.They also delve into how startup founders can avoid simply ‘posing’ by making sure their actions are grounded in solid evidence. The episode includes insightful analogies from fitness and sports, emphasizing the importance of building a solid foundation before attempting to scale.And, as always, the guys end with some light-hearted frivolity:* Cam shares the insights you can gleam from his 2025 Spotify playlist* JDM endorses two very different streaming series This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of Zero to Traction, JDM and Cam dive into the whimsical world of Chanchitos (three-legged pigs from Chile believed to bring good luck) and traction. This week, the guys tackle the crucial topic of moving meaningfully towards success, rather than aimlessly “hustling”. They emphasize the importance of being intentional, understanding customer needs, and avoiding the pitfalls of focusing excessively on the product. If you’re a founder wanting to balance speed with purpose, this episode will resonate. Plus, don’t miss the light-hearted updates on the _Rings of Power_ series and the latest win from the Sacramento Kings. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Apologies for the late release! This is actually last week’s episode, which didn’t drop due to technical difficulties. But, hey — bonus! — you get two episodes this week, you lucky dogs…This week, JDM and Cam record live and in person from their podcasting studio (Cameron’s office), cracking wise as they discuss transforming a startup from founder-only to founder-led and eventually to founder-less. Learn about the intricacies of starting to scale a startup, from fundraising and sales strategies to technical and product development.As always, your feedback is encouraged. If you enjoyed this episode, please share it with a friend or colleague — it really helps us out. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Ever panic while waiting to be introduced on stage? Of course not, and neither have we! (You’ll laugh later)In this episode of Zero to Traction, JDM and Cam dive headfirst into the art of handling Q&A. But don’t turn away just yet because it’s a lot trickier than it sounds.Join us as we discuss how first-time founders can navigate the tricky waters of investor questions, pitch competitions, and more. We’ll share three critical strategies: understanding questions, keeping answers calm yet confident, and breaking down the different types of questions you’ll face — and how to address each one.All this, plus an amusing rant about bathroom cellphone etiquette and a recommendation for a historical drama on Hulu. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Zero to Traction is BACK, baby! JDM and Cameron Law are kicking off 2025 with a sassy bang (maybe that’s not the best phrase…). After a two-week hiatus, they’re diving headfirst into the gladiator pit of startup fundraising with the golden pyramid of pitching.(And a geeky reference to American psychologist Abraham Maslow)The goal of the hierarchy? Help you align your pitch with what investors actually care about (spoiler alert: it’s not just hockey-stick charts and buzzwords). They break down the essentials of nailing your business fundamentals, refining your communication, and—let’s be real—polishing up the rough edges (aka turds) of your startup story.And because it wouldn’t be Zero to Traction without a little chaos, the guys sprinkle in some post-holiday updates and reflections on life — Cam’s kitchen has no walls, and JDM can’t make lights work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

This week on Zero to Traction, JDM and Cameron are diving deep into the startup trenches with their latest program, the Traction Lab.If you’ve ever felt like the seed-stage support scene is more “sink or swim” than “here’s a life raft,” this episode is for you. They unpack how the Traction Lab isn’t just another program but a partnership-driven journey to get startups across that elusive investment-readiness finish line. With milestone-based progression, iterative validation (translation: test, tweak, repeat), and a heavy dose of investor-readiness bootcamp vibes, this one’s all about turning your startup dreams into fundraising reality.But wait—there’s more!Along the way, you’ll get a smorgasbord of analogies (because who doesn’t love a metaphor?), JDM’s toddler-fueled holiday chaos, and Cameron’s fiery take on the Sacramento Kings’ coach drama.It’s startups, sports, and sassy reality checks all rolled into one. Let's do this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

🎙️ Welcome back to the holiday edition of Zero to Traction.Fresh off a marathon and a bout of illness, Cameron joins JDM to dive deep into the all-important topic of funding, and asks, should venture capital really be at the top item on your Christmas wish list? 🤔We start by exploring alternative funding methods — there are only eight ways to get money, after all (including some shady ones we definitely don’t recommend), then provide some sneaky tips on utilizing consulting work, pivoting when funding falls through, and more.Of course, we end the show as we always do with frivolity!* Cameron gives a sprinkle of history about the origin of the marathon, including some cheeky fun facts about the British royal family;* JDM recommends a charming new Netflix show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Strap in! In this episode of Zero to Traction, JDM and Cameron get some adult supervision. To help them tiptoe across the perilous tightrope of investor relations, they are joined by Brooke Borseth from Moneta Ventures, who brings wisdom and wit to their torpor and timidity.This week, we’re going to pull back the curtain to reveal why your “groundbreaking” pitch deck is gathering more dust than dollars. We’re breaking down the art (and occasional tragic comedy) of the difference between pitching and presenting.We’ll roast those financial projections you call “conservative”, roll our eyes at wild market size claims, and learn why storytelling isn’t just for bedtime.Plus — Brooke dishes on how to keep investors intrigued without giving away the entire recipe. We cover the delicate dance between transparency and TMI — and remind you that if you’re boring the money people, you’re doing it wrong. The episode wraps up with some laughs, cautionary tales, and maybe a cringe or two.As usual, we finish with some frivolous thoughts to take your mind off the pain:* Cameron ponders whether Tahoe is worth the drive;* Brooke wonders about the economics of a local musical; and* JDM eyes a kitschy t-shirt from Jewish TikTok. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

It’s after GEW, it’s Thanksgiving week, and the guys are tired, so instead of taxing their brains trying to come up with a good topic, JDM and Cameron shirk their duties as hosts invite a new co-host into the studio — Anthropic’s Claude AI!In this episode of Zero to Traction, they explore 5 of the most unexpected and least talked about problems that early-stage founders face. With the help of their ‘AI co-host’ Claude, they delve into various challenges:* Momentum Erosion Syndrome* Psychological Debt* Startup Market Misalignment* Co-Founder Relationship Decay* Invisible Capitalization ConstraintsThey also discuss real-life implications and solutions for these issues, drawing from personal experiences and industry insights. Join them as they share advice, tips, and their perspectives on navigating the complex journey from Zero to Traction.Plus, stay tuned for some light-hearted banter and frivolous thoughts to wrap up the episode:* Cameron shares his optimism, stemming from recent performance of the Kings;* JDM gets TWO new kitchen appliances! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode, JDM and Cameron host a live “ask us anything” recording of the Zero to Traction podcast during Global Entrepreneurship Week.They kick off by reflecting on the intense mentor sprint the room just wrapped up, and dive deep into the role of feedback for entrepreneurs. The duo discusses the importance of connecting founders with resources, building thriving communities, and the significance of innovation accounting for startups.They also touch on how they transitioned and adapted their podcast format, the value of real customer engagement, and share insights into balancing immediate actions with long-term networking in the startup ecosystem.The episode wraps up with our frivolous thoughts, as usual: * Cameron’s hot take on early holiday decorations* JDM’s take on the Matlock reboot, after having seen an entire episode! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, JDM and Cameron discuss the critical topic of defining milestones in early-stage startups.They explore why milestones are essential, how they guide efforts, impact decisions, and help avoid wandering aimlessly. The guys cover actionable metrics versus vanity metrics, innovation accounting, and how to decide when to pack it up, pivot, or persevere.Also! Cameron gives a sneak peek into the upcoming events for Global Entrepreneurship Week in Sacramento.For frivolity, Cameron shares his shoe trouble, and JDM bemoans broken appliances. It’s more interesting than it sounds.Check out GEW → This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of Zero to Traction, JDM and Cameron dive deep into the intricacies of business models.They explore the importance of understanding who your customer is and the value you provide, breaking down complex concepts into the four key questions of a business model: Who, What, How, and Why.Featuring a detailed discussion on pricing models and the 'Razors and Blades' business model pattern, the guys provide valuable insight into leveraging established business model patterns to create scalable companies. They also touch upon the significance of clear communication in pitch decks, and conclude with their frivolous thoughts on their personal activities and the importance of voting.Click here to download the PDF of the business model patterns paper.Also — this is the antepenultimate episode to our upcoming live session at Global Entrepreneurship Week! Join JDM and Cameron in person at the Carlsen Center to ask your question live on the air.Grab a free ticket here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of Zero to Traction, Cameron and JDM dive into the crucial importance of relationships and the concept of “social capital” for first-time founders.They explore how to navigate the intricate web of resources, mentors, advisors, investors, and other key players in the entrepreneurial ecosystem. Along the way, they provide valuable insights on building trust, leveraging connections effectively, and making the most out of networking opportunities.As always, the guys conclude with frivolous thoughts — Cameron is excited for the new Sacramento Kings season, and JDM has thoughts on fidget toys! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, JDM and Cameron delve into the common ways founders misuse the common tools.They emphasize iterative processes, while discussing the evolution of strategic planning in response to rapid technological changes. The conversation covers the importance of authentic market validation, avoiding unverified assumptions, and focusing on solving critical customer problems.The guys offer practical advice on hypothesis testing, customer feedback, and, of course offer their frivolous thoughts for the week. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, we provide a deep dive into the role of dashboards in sales.Dashboards, you say?Yes!There’s a surprising insight in the use of dashboarding in value proposition design, validation, and sales.Get insights into how to communicate your value proposition, address organizational pain points, and align motivations across stakeholders. The episode also highlights the practical benefits of AI-driven dashboards with real-world examples from various sectors, including the Elk Grove Police Department and EMS operations.As always, we end with some frivolous thoughts:* Cameron shares about NBA star DeMontis Sabonis and the quirks of his living arrangements;* JDM expresses disappointment at a contestant walking out of the tent in a certain baking competition.Please leave a review, or share this episode with a friend. We really appreciate it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, JDM and Cameron discuss the importance of understanding the competitive landscape for startups — and the biggest competition mistakes founders make during the pitch.They address the common pitfalls founders face, such as not identifying competitors, underestimating competition, and entering non-existent markets.The guys emphasize the need for startups to articulate their differentiators clearly and understand their customers’ pain points. They also explore how a thorough competitive analysis ties into other business model components, like customer personas, market timing, and go-to-market, TAM, and more.The episode highlights the interconnectedness of pitching and real business foundations, offering insights on making a startup more investor-ready.Plus, frivolous thoughts! JDM talks shifting business models in “Only Murders in the Building”, and Cameron wonders what’s going on with The Great British Baking Show this season. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Discover why knowing your audience and intent is crucial, and explore different storytelling techniques — from customer personas to traction milestones — that can make your pitch compelling.Whether you're navigating your first funding round or simply curious about startup narratives, we’re dropping the truth on why stories matter — and how to leverage them in your own pitch.Plus, frivolity!* Cameron shares interesting trivia from the Freedom Trail* JDM digs into some troubling news from a local aquarium.Zero to Traction is a podcast about how first-time founders create companies that scale, hosted by JDM and Cameron Law. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Cameron and JDM have dropped a few mentions over the last few weeks to an upcoming event called the Startup Challenge, a weekend-long competition where participants learn startups by doing startups. JDM wanted to take 5 minutes to tell you about it.Learn more & register→We’ll be back in your feed later this week for our regularly scheduled episode. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, JDM and Cameron discuss essential strategies for first-time founders to scale their startups, emphasizing the importance of building a competent team.Recorded live at the Carlson Center at Sacramento State, the guys share insights into the significance of founder-market fit, team dynamics, and advisory boards in attracting investors and gaining traction.And then, plot twist!They move on to explore the integration of AI tools like ChatGPT to facilitate various startup tasks, from customer discovery to rapid prototyping. They argue that AI, when used effectively, can significantly boost a startup's operational efficiency and innovation.The episode concludes, as usual, with “frivolous thoughts" about bizarre ADHD traits and motivational concepts.Things referenced in the show:* The Startup Challenge (9/27—9/29) — here is a quick overview:* Free Founding with AI issue on customer personas—Zero to Traction is a weekly podcast about how first-time founders create companies that scale, co-hosted by Cameron Law, Executive Director of the Carlsen Center for Innovation and Entrepreneurship at Sac State, and JDM aka Josh David Miller, who facilitates the launch of scale of startups at The Right Box. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, co-hosts JDM and Cameron discuss the common misconception among first-time founders that a great pitch deck equates to a great business.It's time for hot takes and full-on rants, friends! JDM and Cameron are on the warpath — your pitch doesn't matter as much as you think it does. So let's talk about what actually matters.They emphasize that while a pitch deck is a tool, it should not be the primary focus. Instead, founders should concentrate on creating a solid business.They break down the importance of various business elements like traction, market size, and team, and explain how investor feedback, questions, and skepticism can be used as data to improve the business rather than just the pitch.They conclude, as always. with some lighthearted “frivolous thoughts” and encourage listeners to focus on building a valuable, evidence-backed startup.Zero to Traction is a weekly podcast about how first-time founders create companies that scale, co-hosted by Cameron Law, Executive Director of the Carlsen Center for Innovation and Entrepreneurship at Sac State, and JDM aka Josh David Miller, who facilitates the launch of scale of startups at The Right Box. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode of the Zero to Traction podcast, co-hosts Josh David Miller (JDM) and Cameron Law return to discuss a rarely highlighted yet crucial concept in the startup world: cycles.They delve into the philosophy of cycles derived from the build, measure, learn loop, focusing on its application in fostering a continuous process of improvement for startups. Through their experiences running the Startup Challenge, they explain how focusing on cycles can lead to better validation of ideas and decision-making.The episode also addresses the importance of proportioning effort to evidence, maintaining a model, and running effective experiments. They emphasize the significance of customer feedback and offer actionable insights for founders to implement this cycle-based mindset.Also, we’ve got your frivolity! * JDM shares updates on fatherhood and his journey re-reading 'The Lord of the Rings'* Cameron educates listeners on the etymology of “quarantine”Links:Startup Challenge on Sep 27—29Timecodes:* 00:00 Welcome Back to Zero to Traction* 01:15 The Concept of Cycles in Startups* 01:50 The Startup Challenge: A Deep Dive* 04:45 Proportioning Effort to Evidence* 08:04 Building and Testing Hypotheses* 12:02 The Importance of Learning and Adapting* 28:07 Frivolous Thoughts and FarewellZero to Traction is a podcast about how first-time founders create startups that scale. Every other week, join JDM and Cameron as they tackle key topics in the search for traction — all to help you get to market sooner and scale faster.New episodes drop every other Tuesday. Watch the live stream recording every other Monday morning on our YouTube channel. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

In this episode, JDM and Cameron are flying solo to talk about a topic too often given short shrift: team. After all, fully 65% of startups fail due to founder conflicts.Fail. Due to founder conflict.But team is about a lot more than just you and your co-founders…On today’s show:* The terrifying stats of how teams kill startups;* How to use team to flip those odds in your favour;* How do you find a cofounder?* How do you distribute equity?* Find a cofounder, or hire an employee?* What makes a good team?* The surprising and neglected parts of your team: advisory boards, mentors, investors, and customers;* Developing early startup culture;* The mindset of a successful team builder;* And more!Frivolous thoughts:* Cameron talked about his pending nuptials and the true meaning of the Polynesian greeting of “aloha”.* JDM finally finished Star Trek: Picard… and he has thoughts!Links mentioned:* The Founder’s Pie — an article and method by Frank Demmler on how to divvy up equity in a new business venture.* Advisory Board Series — Carlsen Center workshop series on building out startup boards.* Session 1 - Session 2 - Session 3 - This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

On this week’s show, JDM and Cameron are joined by guest co-host Spencer Bardsley, serial entrepreneur and founder of Shared Vision, for a deep dive into the why, what, and how of testing and experimentation — and Spencer shares a vulnerable story of nearly losing it all, and how testing could have prevented it.Shared Vision is a software tool that helps content creators and influencers manage the products they recommend in order to maximise their affiliate revenue.Find Spencer on LinkedIn: https://www.linkedin.com/in/sbardsley/On today’s show:* Why is testing important?* How do we cultivate a culture of experimentation?* How do you go about the process of testing? How do you design experiments? What are the kinds of tests a founder can run?* What do you do with the data you get back from experiments?* How do you know when it’s time to pivot or persevere?* And more!Frivolous thoughts* Cameron talks about fear of failure, and how he stretched himself to compete in a triathlon.* Spencer shared his feelings on the growth of AI, and what workers need to do to prepare themselvs.* And JDM ranted about the latest season of The Mandalorian (no spoilers): “It's like Task Rabbit, but in the Star Wars universe.”Referenced on the show* The Dip by Seth Godin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Join regular co-hosts JDM and Cameron Law, and guest co-hosts Pava LaPere and Sherrod Davis, the co-founders of EcoMap, for a riveting discussion of finding who your customer is.EcoMap is a Baltimore-based SaaS startup that makes it possible for people to navigate all of the invisible ecosystems that we live and work in every day — e.g. startup ecosystems!On today’s show:* The importance of falling in love with problems, rather than solutions;* How EcoMap’s broad target market is as much of a curse as a blessing;* Honing your messaging to resonate with your niche;* Tools you can use to identify your customers;* And more!To learn more about customer personas, check out JDM’s recent deep dive on YouTube, along with a free template you can use to get started.Frivolous thoughts* Pava talked about the critical role of regional & community banks, particularly amidst the recent banking crises.* Sherrod shared his March Madness bracket — take a listen to see how his predictions fared.* Cameron confessed he didn’t “get” The Matrix when it first came out when he was a child, but how it takes on a more poignant meaning in the context of 2023.* And JDM calls out so-called “imposter syndrome”, based in part on this New Yorker article. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

Hey friends — JDM here 👋Well, it’s finally arrived!This is the first episode of Zero to Traction, so we’re going to take a few minutes to walk through the ins and outs of startups at the 30k-ft level.Stay tuned for the next episode, where we dive deep into customers and customer discovery with the co-founders of a Baltimore-based startup called EcoMap.Thank you so much for being part of our journey here, and letting us be a smart part of yours.On today’s show:* Who are we and why are we doing this?* What is Zero to Traction?* What is the work of a startup, what is traction, and other general concepts.* Why trying for investment from day 1 will doom your startup to fail* And more!Frivolous thoughts* Cameron shares his thoughts on how ChatGPT is changing his workflow* JDM watched the first episode of season 3 of Star Trek: Picard, and gets Cameron to confess he’s never seen an episode of any Star Trek show.Patrick Stewart’s reaction to Ricky Gervais’ similar confession: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com