Episode 18
How We Attracted 3000 Guests in our first year of starting a tour business
Tourpreneur Tour Business Podcast · Tourpreneur
August 7, 20191h 7m
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Show Notes
On this episode of Tourpreneur a podcast for tour operators and tour professionals, Ben Dolgoff of Forever Vacation shares his journey of how he opened his tour business and acquired 3000 guests in his first year of business.
Ben pulls back the curtain on his online media marketing setup and generously shares his tour marketing strategy with Tourpreneur listeners.
On this episode, he reveals:
- What motivated him to start a tour business.
- How he promoted his tours.
- How he uses Facebook to acquire customers for his tours from as little as five bucks a day.
- How Instagram played a major role in their success.
- Why Ben is a big fan of retargeting ads.
- Why he loves OTAs
- The importance of funnels in his marketing strategy.
- How he finds the right tour guides for his tour business.
- How Forever Vacation works with influencers.
- What tools he uses to market his tour business online.
- Why Forever Vacation now offers tours in Malaysia and Vietnam.
- And much more!