Babylon Tours: Scaling a Lean Walking Tour Company
Tourpreneur Tour Business Podcast · Tourpreneur
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Show Notes
In this episode, Mitch converses with Arnaud Azoulay, CEO of Babylon Tours, a walking tour company specializing in museum tours across Europe.Arnaud is a maverick and an outlier. He’s one of the rare walking tour companies that has scaled its brand into nearly a dozen cities. And he’s done it on a lean team and budget, by focusing on the basics: a quality tour and quality guides. He’s not distracted by all the tech talk, and he sells primarily through OTAs.In this episode, we’ll discuss:
- Arnaud’s success story from a 30-something Paris guide to scaling a tour business to 10 cities.
- His organic and gradual approach to growth
- The importance of combo products, and how he sells them
- Why he still offers a personal human touch despite using automations
- Why he firmly believes in using OTAs as his main sales channel, and his experience with Viator Accelerate
- His focus on the quality of experience
- What’s been working for his OTA listings
- How he gets repeat customers as a day tour operator
- What he’s learned from In N Out Burger in California
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