Social Media Made My Child Famous. It Almost Cost Me My Sanity
TonyTidbit: A Black Executive Perspective · TonyTidbit ™
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Episode Audio Link: https://podcast.ablackexec.com/episode/social-media-made-my-child-famous-it-almost-cost-me-my-sanity
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In this powerful and deeply personal episode of A Black Executive Perspective Podcast, host Tony Tidbit sits down with Cassh Mahama, a devoted mother, digital marketing student, and creative entrepreneur, to unpack the truth behind childhood virality and the unseen toll it takes on parents.
What happens when your child becomes internet famous before they can fully understand what that means? Cassh opens up about recognizing her daughter, Lyric, ’s natural talent early, the rapid rise of online attention, and the emotional pressure that followed. From navigating relentless scrutiny and social media negativity to protecting her daughter’s mental and emotional well-being, Cassh shares the moments that tested her faith, her resolve, and her sense of self.
This conversation goes far beyond likes, views, and algorithms. It explores the difficult decisions parents must make when opportunity collides with responsibility, and the sacrifices required to balance motherhood, ambition, and purpose in a digital-first world. Cassh speaks candidly about the strain of being both protector and manager, the importance of setting boundaries, and why authenticity and values must always come before visibility.
This episode is not a highlight reel. It’s a real story about love, resilience, and choosing sanity over applause. A must-listen for parents, creators, and anyone questioning the true cost of online fame.
▶︎ In This Episode
00:00: Introduction and Initial Concerns
00:55: Discussing Race and Podcast Introduction
02:13: Guest Introduction: Cassh Mahama
03:40: Balancing Motherhood and Online Fame
03:54: Life in Wisconsin and Family Background
05:38: Lyric's Rise to Fame
09:41: Managing Lyric's Career and Public Perception
27:22: Brand Partnerships and Content Creation
32:59: Discussing the Old Soul
33:53: Balancing Motherhood and Management
35:32: Faith and Family Values
39:37: Handling Social Media Criticism
41:00: Lyric's Upcoming Projects
42:53: The Lyric Lab Studio
44:42: Balancing Personal and Family Dreams
49:41: Advice for Other Parents
51:05: Final Thoughts and Call to Action
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