The Sound of Luxury

<p>In the annals of automotive innovation, November 28th, 2018 marked a peculiar milestone: the birth of the Lincoln Chimes. The brainchild of Jennifer Prescott, overseer of "Vehicle Harmony" at the motor company, this warning system replaced the synthetic sound of in-car emergency alerts with a blend of violin, viola, and marimba played by The Detroit Symphony Orchestra.</p><br><p>Lincoln's endeavour followed in the wake of Bentley revamping its alert and indicator sounds, drawing inspiration from the gentle ticking of a grandfather clock - but cars are not the only luxury products to dabble in ‘sonic branding’. From computer startup chimes to the noise accompanying credit card transactions, there’s a soundscape of jingles which have become an integral part of our conditioned understanding of products and experiences.</p><br><p>In this episode, Arion, Rebecca and Olly discover how NBC were the first company to trademark  a sound; check out MasterCard’s deviation into recorded music; and reveal just how many drafts Brian Eno went through before settling on his final start-up sound for Windows95…</p><br><p><strong>Further Reading:</strong></p><p>• ‘Why Big Brands Are Using Sonic Signatures To Reach Consumers’ (Forbes, 2018): <a href="https://www.forbes.com/sites/jenniferhicks/2019/05/08/why-big-brands-are-using-sonic-signatures-to-reach-consumers/?sh=35f5b651d39c" rel="noopener noreferrer" target="_blank">https://www.forbes.com/sites/jenniferhicks/2019/05/08/why-big-brands-are-using-sonic-signatures-to-reach-consumers/?sh=35f5b651d39c</a></p><p>• ‘Inside Mastercard’s ‘10-layer’ sonic branding plan’ (Marketing Brew, 2022):</p><p><a href="https://www.marketingbrew.com/stories/2022/10/17/inside-mastercard-s-10-layer-sonic-branding-plan" rel="noopener noreferrer" target="_blank">https://www.marketingbrew.com/stories/2022/10/17/inside-mastercard-s-10-layer-sonic-branding-plan</a></p><p>• ‘2019 Lincoln Aviator chimes recorded by the Detroit Symphony Orchestra’ (Wheel Network, 2018): <a href="https://www.youtube.com/watch?v=X7uZ27Uzgsk" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=X7uZ27Uzgsk</a></p><br><p><strong>Love the show? Join </strong>🌴<strong>CLUB RETROSPECTORS </strong>🌴<strong> to DITCH THE ADS and get an additional full-length episode every SUNDAY!</strong></p><p>Plus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast.</p><p><strong>Join now via </strong><a href="https://apple.co/3xCWWQX" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong> or </strong><a href="https://patreon.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>Patreon</strong></a><strong>. </strong>Thanks!</p><p><strong>We'll be back tomorrow! Follow us wherever you get your podcasts:</strong><a href="https://create.acast.com/episodes/ca1f94a1-0921-446a-ae00-4d4bfd2ba3ef/podfollow.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong> </strong></a><a href="http://podfollow.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>podfollow.com/Retrospectors</strong></a></p><p><em>The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.</em></p><p><em>Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart.</em></p><p><em>Copyright: Rethink Audio / Olly Mann 2023.</em></p><br><p><br></p><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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