Birth of the Big Things
<p>In the early days of advertising, tyre company Goodyear sent a giant tyre on a coast-to-coast publicity trip. It was photographed on 42nd Street, New York on 10th November, 1930.</p><br><p>Was this the birth of the ‘big things’ phenomenon that has lead us to roadside giant prawns, record-breaking sausages, and Instagrammable statues of Jeff Goldblum? Perhaps. We’ll go with it, anyway.</p><br><p>In this episode, Arion, Rebecca and Olly reveal how Goodyear’s publicity nous went beyond photo opportunities and into their very origin story; explain why press agent Harry Reichenbach once brought a lion into a New York hotel room; and discover how Australia’s love affair with the Big Banana, the Big Prawn and the Big Peg came to be…&nbsp;</p><br><p><strong>Further Reading:</strong></p><p>• The photo that inspired this episode - 42nd Street, New York, 1930 (excerpted from ‘Curious Moments’, published by Konemann, 1999): <a href="https://pbs.twimg.com/media/FDv1k7TXsAILXh7?format=jpg&name=large" rel="noopener noreferrer" target="_blank">https://pbs.twimg.com/media/FDv1k7TXsAILXh7?format=jpg&name=large</a></p><p>• ‘Most Ridiculous Ways Anyone Ever Promoted A Movie’ (Grunge, 2017): <a href="https://www.grunge.com/42153/ridiculous-ways-anyone-ever-promoted-movie/" rel="noopener noreferrer" target="_blank">https://www.grunge.com/42153/ridiculous-ways-anyone-ever-promoted-movie/</a></p><p>• ‘The World: Australia's BIG Things’ (PRX, 2011): <a href="https://www.youtube.com/watch?v=178HL72VnTA" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=178HL72VnTA</a></p><br><p><strong>For bonus material and to support the show, visit</strong><a href="https://create.acast.com/episodes/ca1f94a1-0921-446a-ae00-4d4bfd2ba3ef/Patreon.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>&nbsp;</strong></a><a href="http://patreon.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>Patreon.com/Retrospectors</strong></a></p><p><strong>We'll be back tomorrow! Follow us wherever you get your podcasts:</strong><a href="https://create.acast.com/episodes/ca1f94a1-0921-446a-ae00-4d4bfd2ba3ef/podfollow.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>&nbsp;</strong></a><a href="http://podfollow.com/Retrospectors" rel="noopener noreferrer" target="_blank"><strong>podfollow.com/Retrospectors</strong></a></p><br><p><em>The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.</em></p><p><em>Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.</em></p><p><em>Copyright: Rethink Audio / Olly Mann 2021.</em></p><br><p><em>#30s #Inventions #US</em></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Today In History with The Retrospectors
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Show Notes
In the early days of advertising, tyre company Goodyear sent a giant tyre on a coast-to-coast publicity trip. It was photographed on 42nd Street, New York on 10th November, 1930.
Was this the birth of the ‘big things’ phenomenon that has lead us to roadside giant prawns, record-breaking sausages, and Instagrammable statues of Jeff Goldblum? Perhaps. We’ll go with it, anyway.
In this episode, Arion, Rebecca and Olly reveal how Goodyear’s publicity nous went beyond photo opportunities and into their very origin story; explain why press agent Harry Reichenbach once brought a lion into a New York hotel room; and discover how Australia’s love affair with the Big Banana, the Big Prawn and the Big Peg came to be…
Further Reading:
• The photo that inspired this episode - 42nd Street, New York, 1930 (excerpted from ‘Curious Moments’, published by Konemann, 1999): https://pbs.twimg.com/media/FDv1k7TXsAILXh7?format=jpg&name=large
• ‘Most Ridiculous Ways Anyone Ever Promoted A Movie’ (Grunge, 2017): https://www.grunge.com/42153/ridiculous-ways-anyone-ever-promoted-movie/
• ‘The World: Australia's BIG Things’ (PRX, 2011): https://www.youtube.com/watch?v=178HL72VnTA
For bonus material and to support the show, visit Patreon.com/Retrospectors
We'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/Retrospectors
The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.
Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.
Copyright: Rethink Audio / Olly Mann 2021.
#30s #Inventions #US
Hosted on Acast. See acast.com/privacy for more information.
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