Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic
Less buying friction = Shorter sales cycleHow short, you ask?50% shorter, says Natalie (Head of Growth & Operations).I’m sure there are many best buying practices.But here are the 3 proven ones:Ungated product experience (interactive demo)Public pr...
TLDR: The B2B SaaS Growth Podcast Recording · Ishaan Shakunt (Founder @ Spear Growth)
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Show Notes
Less buying friction = Shorter sales cycle
How short, you ask?
50% shorter, says Natalie (Head of Growth & Operations).
I’m sure there are many best buying practices.
But here are the 3 proven ones:
Ungated product experience (interactive demo)
Public pricing
Easy demo scheduling
Natalie spent 1 quarter solving each.
She only bought 2 tools: Chili Piper and Clearbit
If you want to know her exact process, listen to this 28-minute podcast.
Don’t miss this if you’re:
SaaS company
Sales-led
Your demo scheduling process has friction.
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