5 Hard Truths About Content In The AI Era: Devin, Fractional Growth
Most writers are worried AI will take their jobs. But Devin says CMOs should be way more worried. In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s rea...
TLDR: The B2B SaaS Growth Podcast Recording · Ishaan Shakunt (Founder @ Spear Growth)
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Show Notes
Most writers are worried AI will take their jobs.
But Devin says CMOs should be way more worried.
In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s really breaking in B2B content, and why the old playbooks are falling apart.
Tune in to hear us break down:
The real reason most B2B content is bad
Why the playbook era is over
How SEO isn’t dead, but it’s changing fast
Why CMOs are at risk
The new content org model
Why the biggest problem isn’t AI or SEO shifts, it’s leadership
If you're a CMO rethinking your content bets, a founder trying to build a smarter growth engine, or just someone who enjoys a brutally honest take on today's marketing, you’ll want to hear this one.
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