2x engagement, 7x RSVPs, With Monetization: Harsh @ SaaStock
2x engagement. 7x meetup turnout. All from simply asking people to pay! Most people worry that monetizing a community will kill engagement. Harsh proved the opposite. He added a small membership fee, and in just 2 weeks: Engagement doubled Webinar...
TLDR: The B2B SaaS Growth Podcast Recording · Ishaan Shakunt (Founder @ Spear Growth)
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Show Notes
2x engagement. 7x meetup turnout.
All from simply asking people to pay!
Most people worry that monetizing a community will kill engagement.
Harsh proved the opposite.
He added a small membership fee, and in just 2 weeks:
Engagement doubled
Webinar attendance spiked
IRL meetups jumped from 20 people to 150+
All because people actually had skin in the game
This did not involve any massive research project.
He just surveyed 20 members, asked why they would or wouldn’t pay, and used that to shape the offer.
“Once people started paying, they started showing up, because now it felt premium. Simple as that.”
If you’re running a community and afraid to charge for it, this episode will change your mind.
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