25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM
Mason used popcorn…to re-engage 25% closed lost deals.How?On the surface:He used the power of popcorn and puns.Sent popcorn to closed lost deals with a note:“Hey, we’re popping back in. Wanted to see if now is a better time.”Here’s what is interesting...
TLDR: The B2B SaaS Growth Podcast Recording · Ishaan Shakunt (Founder @ Spear Growth)
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Show Notes
Mason used popcorn…
to re-engage 25% closed lost deals.
How?
On the surface:
He used the power of popcorn and puns.
Sent popcorn to closed lost deals with a note:
“Hey, we’re popping back in. Wanted to see if now is a better time.”
Here’s what is interesting to me:
It’s not that simple.
Mason has perfected every step of the process.
Everything from setting up the CRM for this to when to buy the goodies.
The result?
8-12 additional closed lost deals reengaged. (Mic drop!)
This is one of my favourite episodes to date.
Mason shares every detail on how to set up this strategy.
Spend ~30 mins on this episode.
C’mon, get the commission you deserve.
What if life doesn’t give you second chances?
A popcorn tin does. 😂
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