Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244
Thriving Practice with Tracy Cherpeski
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Show Notes
What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
In this episode, Tracy sits down with Paul to unpack what branding really means for independent practice owners (hint: it's not your logo), why flat revenue is actually a loss, and how awareness—not intelligence—is the true driver of business success. Paul also shares the surprising lessons his wine vineyard taught him about patience, vision, and building something that grows on its own timeline.
If you've been wondering why your practice isn't growing the way you imagined—or you're ready to stop being an operator for someone else's system—this episode is for you.
Read the full show notes, memorable quotes, and key takeaways.
See Where Your Practice Stands: Take our Practice Growth Readiness Assessment
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