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13: Anything But “What’s In a Name?”
Episode 13

13: Anything But “What’s In a Name?”

This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.

Thoroughly Considered · Dan Provost, Tom Gerhardt, and Myke Hurley

May 17, 201635m 16s

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Show Notes

This time Myke, Dan, and Tom discuss how they come up with names for their projects, what they do to build a brand around them, and how they try to protect them.

Links and Show Notes

FiftyThree News | EVERY STORY HAS A NAME
Proprietary Eponym - Wiktionary
Figure 53 | David and Goliath