Why Premium Products are Good for the Economy
Wharton marketing professor joins the show to talk about the trend of "premiumization" and why it's good for companies and consumers.
This Week in Business · Wharton Podcast Network
April 10, 20238m 54s
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Show Notes
More companies are expanding product lines to offer premium goods at higher prices, sparking worries about economic gentrification. But Wharton’s John Zhang explains why “premiumization” is good for consumers and the economy.
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