When and Why Consumers Love Bad Options
Wharton marketing professor joins the show to talk about why some content is “so bad it’s good.”
This Week in Business · Wharton Podcast Network
March 15, 202410m 17s
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Show Notes
New research from Wharton’s Patti Williams tackles one of the biggest contradictions in consumer behavior: why we love stuff that’s so bad, it’s good.
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