Wharton's Americus Reed on The Power of Branding
Business Radio Insights: Americus Reed, the Whitn…
This Week in Business · Wharton Podcast Network
November 20, 20174m 44s
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Show Notes
Business Radio Insights: Americus Reed, the Whitney M. Young Jr., Professor of Marketing at the Wharton School and host of Marketing Matters, discusses the key to Branding and developing a Brand Identity.
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