Wharton Professor Discusses How to Use Data and What Lays Ahead for Marketers
Wharton professor talks about his new e-book, the future of marketing and how to effectively use data
This Week in Business · Wharton Podcast Network
July 6, 202312m 8s
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Show Notes
Raghu Iyengar, Wharton Professor of Marketing, joins the show to discuss his new e-book, Resilient Marketing: What's Next in Growth.
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