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Vera Bradley CEO: Company Rebrands Need to Reset the Brand Health

Vera Bradley CEO: Company Rebrands Need to Reset the Brand Health

Vera Bradley CEO discusses why Vera Bradley needed its company rebrand now

This Week in Business · Wharton Podcast Network

July 2, 202413m 6s

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Show Notes

Jacqueline Ardrey, CEO of Vera Bradley, joins the show to discuss why the company's rebrand is needed now and how they are assessing the brand's health.

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