User Choice, Defaults, and the Future of Search
Wharton Assistant Professor of Business Economics and Public Policy examines how default settings and consumer behavior help sustain Google’s dominance in the search engine market.
This Week in Business · Wharton Podcast Network
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Show Notes
Leon Musolff, Wharton Assistant Professor of Business Economics and Public Policy, discusses findings from a recent field experiment showing how default search engine settings significantly influence user choice, highlighting the implications for antitrust policy and competition between Google and Bing.
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