The Way We Measure an Ad is Changing: Wharton Professor Explains Why
Wharton professor talks about the week's marketing trends including the impact of platform advertising on consumer's
This Week in Business · Wharton Podcast Network
January 18, 202418m 7s
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Show Notes
Wharton Professor of Marketing Dave Reibstein joins the show to discuss this week's marketing trends, including the impact of platform-specific advertising on consumers.
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