The Power of Change
with Beth Comstock, GE's Former CMO
This Week in Business · Wharton Podcast Network
October 8, 201836m 49s
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Show Notes
Beth Comstock, GE's former Chief Marketing Officer and first female Vice-Chair, joins host Saikat Chaudhuri to discuss her career in innovation, her current Director role at Nike, and her new book "Imagine It Forward: Courage, Creativity, and the Power of Change" on Mastering Innovation.
Book - https://www.amazon.com/Imagine-Forward-Courage-Creativity-Change-ebook/dp/B078LJW4G4
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