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The Most Successful Brands are Making it Easy to Co-Create with Consumers

The Most Successful Brands are Making it Easy to Co-Create with Consumers

Wharton professor talks about brand identity in the post pandemic era

This Week in Business · Wharton Podcast Network

November 9, 202310m 48s

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Show Notes

Wharton Professor of Marketing Americus Reed joins the show to discuss the business of brand identity.

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