The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits
with Alina Sorescu
This Week in Business · Wharton Podcast Network
August 30, 201821m 46s
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Show Notes
Alina Sorescu, Professor of Marketing at Texas A&M, joins host and Wharton Prof Americus Reed to discuss her brand infringement research outlined in recently published paper "Hands Off My Brand! The Financial Consequences of Protecting Brands Through Trademark Infringement Lawsuits" on Marketing Matters.
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