Scaling a Local Favorite: The Strategy Behind Wawa’s Growth
Wharton Marketing Professor explains how convenience brands expand into new markets while maintaining customer loyalty and competitive advantage.
This Week in Business · Wharton Podcast Network
April 8, 202611m 35s
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Show Notes
Z. John Zhang, Wharton Professor of Marketing, discusses how brands like Wawa scale beyond their regional roots by leveraging innovation, customer loyalty, and strategic expansion into competitive new markets.
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