Paradox of Customer Centricity Was a Factor in Failure of SVB & First Republic Bank
Wharton marketing professor discusses why he thinks customer centricity was part of SVB and First Republic Bank's problems
This Week in Business · Wharton Podcast Network
June 29, 20239m 5s
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Show Notes
Peter Fader, Wharton Professor of Marketing, joins the show to discuss customer centricity in light of the SVB and First Republic Bank collapses.
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