Overwhelmed By Too Many Choices When Shopping? Wharton Retail Expert Says There's A Right Amount of Choices But Do They Meet Your Preferences?
Wharton Retail Expert discusses why shoppers may feel overwhelmed when faced with many options.
This Week in Business · Wharton Podcast Network
December 19, 20248m 53s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Barbara Kahn, Wharton Professor of Marketing and Retail Expert, joins the show to discuss why shoppers may feel overwhelmed when faced with many options and what strategies retailers use to make shopping decisions easier for customers.
Hosted on Acast. See acast.com/privacy for more information.