New Retail Age is On The Rise With Companies Prioritizing Experiential over Traditional Retail
Wharton Marketing Professor discusses why retailers are choosing to prioritize experiential spaces for their customers
This Week in Business · Wharton Podcast Network
September 12, 202411m 27s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Peter Fader, Wharton Professor of Marketing, joins the show to discuss how companies are approaching experiential retail, how the consumers' mindset is contributing to this trend, and how these experiences could help cities revitalize their downtown areas.
Hosted on Acast. See acast.com/privacy for more information.