Multicultural Marketing with Jonathan Wilson
Jonathan A.J. Wilson PhD, Professor at GSM London…
This Week in Business · Wharton Podcast Network
March 8, 201831m 46s
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Show Notes
Jonathan A.J. Wilson PhD, Professor at GSM London & Hult International Business School and Founding Partner of the brand strategy firm, Dragonfly Black, joins hosts Barbara Kahn and Americus Reed to discuss multicultural marketing and his research on ethnic markets and specifically, the Islamic market, on Marketing Matters.
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