Marketing the Olympics & the Unique Challenges for Brands During the Tokyo Games
Wharton marketing professor discusses how the pandemic has impacted how brands are choosing to engage with the 2020 Olympic games
This Week in Business · Wharton Podcast Network
August 5, 20219m 23s
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Show Notes
Eric Bradlow, Host of SiriusXM's Wharton Moneyball and Wharton Professor of Marketing, talks about marketing during the Olympics and the challenges brands - and athletes - faced this year specifically due to Covid. This interview originally aired as part of Wharton Business Daily's Olympics special.
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