Marketing, Media, and the Future of Women’s Professional Sports
Wharton Marketing Professor discusses the evolving business model behind women's professional sports.
This Week in Business · Wharton Podcast Network
May 14, 20258m 0s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Eric Bradlow, Wharton Marketing Professor and Chair of the department, explores the financial future of women’s professional sports, emphasizing how WNBA players can enhance their total earning potential through personal branding, media exposure, and marketing opportunities beyond traditional league salaries.
Hosted on Acast. See acast.com/privacy for more information.