Is Streaming the Future of TV Programming?
NBC jumps on the streaming bandwagon with the launch of Peacock
This Week in Business · Wharton Podcast Network
January 28, 20209m 27s
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Show Notes
Comcast is the latest company to jump into the streaming world with the launch of NBC's new Peacock streaming service, which will be available in July 2020. Faculty Director of the Wharton Customer Analytics Initiative Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, and the future of TV programming.
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