Is Influencer Marketing Worth It?
Wharton professor discusses the difference between "mega" and "micro" influencers in ad campaigns.
This Week in Business · Wharton Podcast Network
April 26, 202413m 57s
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Show Notes
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck.
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