How to Spend Less, and Innovate More
with Steve Wunker of New Markets Advisors
This Week in Business · Wharton Podcast Network
August 21, 201827m 47s
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Show Notes
Steve Wunker, Managing Director of New Markets Advisors, joins host Harbir Singh to discuss his new book "COSTOVATION: Innovation that Gives Your Customers Exactly What They Want—and Nothing More" where he explains how companies can still innovate without breaking the budget on Mastering Innovation.
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