How to Harness the Power of Precise Words
Wharton marketing professor Jonah Berger joins the show to talk about his new book and how subtle shifts in language can make a big difference.
This Week in Business · Wharton Podcast Network
March 13, 20238m 22s
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Show Notes
In his latest book, “Magic Words,” Wharton marketing professor Jonah Berger teaches readers how they can tweak written and verbal communication to become more persuasive and effective at work and at home.
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