How to Build Habit-Forming Products
with Nir Eyal
This Week in Business · Wharton Podcast Network
August 21, 201928m 56s
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Show Notes
Nir Eyal has been dubbed "The Prophet of Habit-Forming Technology" by the MIT Technology Review. Nir joins host Americus Reed to discuss his best-selling book on consumer behavior "Hooked: How to Build Habit-Forming Products" on Marketing Matters.
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