How the Harlem Globetrotters Revolutionize the Brand to Continue Being Enjoyed by All Generations
President of the Harlem Globetrotters discuss how they keep the brand fresh so it can be enjoyed by new and existing fans.
This Week in Business · Wharton Podcast Network
July 23, 202414m 19s
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Show Notes
Keith Dawkins, President of the Harlem Globetrotters & Herschend Entertainment Studios, joins the show to discuss how they are keeping the brand fresh to appeal to multigenerational audiences and utilizing different platforms to connect to the consumer.
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