How ‘Resilient Marketing’ Can Prepare Businesses for the Next Disruption
Wharton marketing professor discusses his new e-book on creating resilient marketing strategies.
This Week in Business · Wharton Podcast Network
June 26, 202312m 8s
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Show Notes
Wharton marketing professor Raghu Iyengar joins the show to talk about a new e-book he's co-authored on creating resilient marketing strategies to prepare for the next disruption.
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